Last updated: August 29, 2026

Privacy Policy

Lumen Row operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). Lumen Row is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understand the practices described below.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been collected anonymously or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process:

• Contact details, including your name, billing address, shipping address, phone number, and email address
• Financial information, including payment card information, transaction details, payment confirmation, and other payment-related details
• Account information, including username, password, preferences, and settings
• Transaction information, including products you view, place in your cart, purchase, return, exchange, or cancel
• Communications with us, including customer support requests and other messages
• Device information, including browser type, network connection, IP address, and device identifiers
• Usage information, including how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information:

• Directly from you, including when you place an order, create an account, use the Services, or contact us
• Automatically through the Services, including through cookies and similar technologies
• From service providers that process information on our behalf
• From business partners or other third parties where permitted by law

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve the Services

We use personal information to process payments, fulfill orders, arrange shipping, facilitate returns and exchanges, maintain customer accounts, remember preferences, provide customer support, and improve your shopping experience.

Marketing and Advertising

We may use personal information to send promotional communications and to support advertising or personalized marketing, including advertising based on your activity on our store or other websites where permitted by law.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages.

Security and Fraud Prevention

We use personal information to authenticate accounts, help secure transactions, detect and prevent fraud, investigate suspicious activity, and protect the Services, our customers, and our business.

Communicating With You

We use personal information to respond to questions, provide customer support, send order and account updates, and maintain our relationship with you.

Legal Reasons

We may use personal information to comply with legal obligations, respond to lawful requests, participate in legal proceedings, enforce our policies and agreements, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide the Services, including:

• With Shopify
• With payment processors
• With fulfillment and shipping partners
• With returns-processing providers
• With IT, cloud, analytics, and customer-support providers
• With marketing and advertising partners
• With affiliates or companies within our corporate group
• When you request or consent to disclosure
• In connection with a merger, acquisition, restructuring, financing, bankruptcy, or other business transaction
• When required to comply with law, legal process, or governmental requests
• When necessary to enforce our policies or protect our rights, users, or the public

Relationship With Shopify

The Services are hosted by Shopify.

Shopify collects and processes personal information relating to your use of the Services in order to provide and improve Shopify-powered commerce services.

Information submitted through the Services may be transmitted to Shopify and to service providers located in countries other than the country where you live.

Shopify may also process information from your interactions with our store together with information from other Shopify merchants in order to provide certain enhanced commerce, analytics, security, and advertising features.

In those circumstances, Shopify is responsible for its own processing of personal information in accordance with its privacy policies.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties.

We are not responsible for the privacy, security, accuracy, or content of third-party websites. If you visit a third-party site, you should review that site’s privacy policy and terms.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the website, remember preferences, understand how customers interact with the Services, improve performance, support security and fraud prevention, and provide a more relevant shopping experience.

You can manage cookies through your browser settings and, where available, through the privacy or cookie controls provided on our website.

Disabling certain cookies may affect the functionality of some parts of the Services.

Cookie data is retained for up to 12 months, unless a shorter retention period applies to a particular cookie or technology.

Children’s Data

The Services are not intended for children under 16 years of age, or any higher minimum age required by applicable law in your jurisdiction.

We do not knowingly collect personal information from children under the applicable minimum age.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us so that we can take appropriate action.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain:

• Order and transaction information for 7 years where necessary to comply with tax, accounting, legal, and record-keeping obligations
• Marketing information until you unsubscribe or otherwise withdraw your consent
• Cookie data for up to 12 months, unless a shorter retention period applies
• Other personal information only for as long as reasonably necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, prevent fraud, or enforce our agreements and policies

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights under applicable privacy laws:

Right to Access or Know

You may have the right to request access to personal information we hold about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Portability

You may have the right to receive a copy of certain personal information in a portable format or request that it be transferred to another party where applicable.

Right to Object or Restrict Processing

Where applicable, you may have the right to object to certain processing or request that processing be restricted.

Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of certain uses of personal information that are treated as a “sale,” “sharing,” or targeted advertising under applicable privacy laws.

Where required, you can exercise those rights through the privacy controls or opt-out tools provided on our website.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time.

Even if you opt out of marketing communications, we may still send non-promotional messages relating to your orders, account, returns, or customer-service requests.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing certain requests and may request additional information where permitted by law.

International Transfers

We may transfer, store, or process personal information outside the country in which you live.

Where required by law, international transfers will be protected using recognized safeguards, such as standard contractual clauses or other legally approved transfer mechanisms.

Complaints

If you have concerns about how we process your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to file a complaint with a local privacy or data-protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal obligations, or operational requirements.

When we make changes, we will post the revised policy on this page and update the “Last updated” date where applicable.

Contact

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, contact:

Lumen Row
Email: support@thelumenrow.com
Phone: +1 629-288-6241
Address: 9653 Flame Tokay Way, Elk Grove, CA 95624, United States